USA | The Reese's brand has revived iconic flavours that made childhood lunches memorable for its newest flavour mashup.
Inspired by PB&J and marshmallow sandwiches of the past, the brand has introduced the new Reese's Marshmallow Cup and brought back the fan-favourite Reese's Strawberry PB&J Cup as limited-time offerings.
The flavours offer a playful, elevated take on classic combinations with a distinctly Reese 's-style twist. The launch comes in response to strong consumer interest, with the Strawberry PB&J returning to shelves by popular demand and the Marshmallow debuting as one of the brand's most requested flavours on social media.
New, limited-edition Reese's Marshmallow Cups feature a layer of marshmallow filling atop a classic peanut butter layer. Marshmallow has been one of the most requested flavours on social media.
Somewhere between childhood and adulthood, lunch lost its magic.
"Reese's is here to shake things up and bring the fun back with a bold, signature combination that is unmistakably Reese's," said Melissa Blette, Senior Brand Manager.
"We took flavours people grew up loving and combined them with our iconic peanut butter cup, because if you're going to do lunch, you might as well do it the Reese's way."
The new Marshmallow Cup features smooth milk chocolate and Reese's classic peanut butter with a layer of marshmallow-flavoured filling. At the same time, the returning Strawberry PB&J Cup features the same signature milk chocolate, the classic peanut butter, with a layer of strawberry-flavoured filling.
Both flavours are now available for a limited time and are offered in Standard Big Cups, King Big Cups, and Snack Size Bags.
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