USA | Death Wish Coffee Co., the maker of bold, never-bitter roasts, has brought its signature attitude to the ready-to-drink (RTD) space with the launch of its Caramel Cold Brew Latte.
Responding directly to consumer demand for better-for-you coffee options that deliver an extra kick of caffeine, the new offering adds to the existing Death Wish lineup of Mocha, Vanilla and Classic Cold Brew Lattes.
In addition to craving a natural, flavourful boost, Gen Z and Millennials cite RTD coffee as their top consumed format. While most traditional energy drinks contain synthetic caffeine, excessive sugar and artificial flavours, Death Wish Coffee Co.'s Premium Lattes provide a high-quality solution that doesn't compromise on taste.
With caramel ranking among the top flavour profiles in the category, the brand's latest canned offering is intended to provide coffee lovers' taste buds with a better-for-you brew.
Crafted specifically for natural fuel, the Caramel Cold Brew Latte is made with simple, natural ingredients and features zero artificial colours or flavours. Showcasing 100 percent Colombian Cold Brew Coffee that is Fair Trade USA Certified, this bold, smooth, and delicious beverage delivers up to 120 milligrams of natural caffeine per 11-fluid-ounce slim can.
Standing out in a sea of overly sweet coffeehouse treats, the new latte boasts 65 percent less sugar than the leading competitor and serves as a good source of protein.
"We built Death Wish Coffee by refusing to settle for weak, bitter brews, and we're done with the idea that convenience requires compromise," said Steve Gardiner, CEO of Death Wish Coffee Co.
"Our Caramel Cold Brew Latte proves you don't have to sacrifice ingredient integrity for potency. It's the bold, insanely smooth, natural caffeine kick our fans need to live at full throttle, without the junk, and with the Fair Trade standards the planet deserves."
Ready to grab on the go, the Caramel Cold Brew Latte is available now on Amazon and on shelves at Walmart, Safeway and Albertsons.
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