Facial Recognition Technology has become increasingly popular with businesses, especially in the interests of safety and security.
As the move to Facial Recognition Technology becomes more frequent in New Zealand, Retail NZ said it is a valuable intervention tool that ensures the safety of both customers and staff.
Retail NZ has also put its support behind Bunnings' introduction of Facial Recognition Technology (FRT) in its two Hamilton stores to protect staff and customers.
Data from Bunnings shows the number of threatening incidents in its New Zealand stores increased from 303 to 697 in four years, with repeat offenders accounting for 34 percent of all threatening incidents.
"Retailers have continued to face high rates of verbal and physical abuse from repeat offenders, who are also responsible for significant violence, stock loss and damage," said Retail NZ Chief Executive, Carolyn Young.
"We know from the Foodstuffs North Island trial that, when used fairly and accurately, Facial Recognition Technology can be a valuable intervention tool to help keep employees and customers safe."
Young added that Bunnings will be able to use FRT to target repeat offenders by quickly identifying those individuals as they enter store, enabling managers to respond swiftly and decide how best to manage each situation as it arises.
While FRT will not solve retail crime on its own, Young said it is a powerful and effective instrument when used alongside other crime prevention tools such as security guards, fog cannons, staff training, body cameras, panic alarms, CCTV and other technologies.
Independent research commissioned by Bunnings showed 93 percent of customers supported FRT if it improved safety by more than 10 percent.
"As more retailers start to adopt FRT into their security strategies, it will provide positive benefits and outcomes for customers, workers and retailers alike, without infringing on the privacy of New Zealanders," Young said.
"Legitimate customers will be able to go about their business as usual and will be safer in those stores where FRT is used."
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