AUSTRALIA | Mondelēz International in Australia is celebrating the return of In A Biskit's Crispy Potato flavour.
The fan favourite from the 90s is heading back to shelves due to popular demand, after last appearing in stores in 2015.
Crispy Potato is the latest flavour to return to shelves as part of the Ritz In A Biskit brand family, following the successful relaunch of In A Biskit in 2021, which saw fan-favourites Chicken and Drumstix flavours make a comeback.
The refreshed range features modernised packaging, designed to appeal to both long-time fans and a new generation of snackers.
Made with real potato flakes, In A Biskit Crispy Potato delivers a thin, lightly baked texture with delicate crispness and savoury flavour, perfect for sharing at games nights, picnics, beach days and gatherings.
Almost 70 percent of Aussies enjoy products that remind them of the past, as nostalgia acts as a trust-builder.
"In A Biskit Crispy Potato holds a special place in so many Australians' memories, it's the snack that fuelled afternoons spent mastering Rubik's Cubes and rewinding VHS tapes. It's a direct line back to the 90s - the era of dial-up internet and checking the TV guide for when you’ll catch your favourite program," said Andra Dempster, Senior Director - Marketing, Biscuits at Mondelēz Australia.
"Since it left shelves in 2015, we've heard from countless fans asking us to bring it back. Following the incredible response to our 2021 In A Biskit relaunch, we knew the time was right to bring Crispy Potato back.”
Dempster added that the tea was thrilled to finally answer those requests and reintroduce this beloved flavour, marking another great comeback from the 90s.
As part of the Ritz In A Biskit brand family, Crispy Potato delivers authentic flavour from real potato, the quality Australians have trusted for over 60 years, and a fresh look for today. It's exactly what great comebacks are made of.
Ritz In A Biskit Crispy Potato will be available at Woolworths, Coles and IGA stores.
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