General Mills Yop has revealed its new branding to help improve the product line as well as introduce a different serving size of 180 grams. The branding includes vibrant colours to catch the consumers' eyes.
"We haven't invested this significantly in the brand for years. It is already really popular, so we're excited to see what new heights the brand can go to with the updated look and format," said brand manager for Yop, Roseanne McDonnell. "Expanding into the multi-pack format gives us the opportunity to introduce a new on-the-go shopper to the category, as well as appealing to larger families."
