Kellogg's limited-edition All in One cereal in purple box packaging

In partnership with LGBTQ media-monitoring organisation GLAAD, Kellogg’s has released a limited-edition cereal named All Together cereal to show support for the LGBTQ youth community.

The company’s latest creation features five of the brand’s most beloved cereals including Frosted Flakes, Froot Loops, Rice Krispies, Raisin Bran, Frosted Mini-Wheats and Corn Flakes. The new product features a limited-edition purple box packaging.

The All Together cereal was launched on Spirit Day an annual LGBTQ awareness day, part of an anti-bullying campaign.

“At Kellogg, we are firmly committed to equality and inclusion in the workplace, marketplace and in the communities where we work and live,” said vice president, global talent and chief diversity officer Priscilla Koranteng. “We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”