The supermarket drought wars have begun. Just days after Woolworths pledged to donate 1.5 million to the charity Rural Aid, Coles have released plans to provide $5 million to drought-affected farmers.
The Australian supermarket chain has released a statement offering to provide $5 million in grants and interest-free loans, from its Nature Fund to Australian farmers affected by drought.
In addition to the pledge, Coles has launched a checkout fundraising appeal involving more than 800 of its supermarkets to help the families suffering from the drought. All funds raised will be donated to the Country Women’s Association (CWA) with the aim to help cover household expenses for families affected by the drought.
Coles Managing Director John Durkan said Coles was keen to do more to support families affected by drought.
“Many of our team members at stores in drought-affected communities have heard harrowing stories from customers about the impact of the drought. Our store teams in these communities have helped by collecting donations of non-perishable food or providing gift cards, but we wanted to take action at a national level to help more families facing hardship right now and to help farmers to combat drought in the future.”
The CWA is Australia’s largest women’s organisation with over 44,000 members across 1855 regional branches. It aims to improve the lives of the women and children living in Australia’s rural and remote country outback.