In the Netherlands, supermarket chain Albert Heijn has decided to respond to customers’ needs by reducing sugar content across its home brand labels. After an initial ten to 40 percent cut on 100 own-brand products, the chain looks to roll out the initiative on an even wider scale. Thanks to a brand-new information chart available in-store, shoppers at Albert Heijn can now also find out about the calorie content of all sugary drinks being sold.
DUTCH CHAIN DOESN’T SUGAR COAT IT
