Fonterra has joined forces with Coca-Cola to grow opportunities in the growing Southeast Asian market. The partnership will benefit both companies utilising Coca-Cola’s sales and distribution capabilities and Fonterra’s dairy industry expertise. They hope to launch new products under Fonterra’s Anchor range.
As part of the partnership, Fonterra and Coca-Cola have already come together to launch a new range of dairy-based products into Vietnam. Known as Nutriboost, the brand combines milk and fruit juice in a convenient ready-to-drink format.
Dairy is one of Southeast Asia’s fastest-growing beverage categories and is estimated to grow at 5 percent each year up until 2020.