Granarolo S.p.A. has released a bottle of milk in Italy that is made from 20% recycled plastic. Granarolo is one of the leading Italian-owned agro-industrial operators in the country, and their new milk bottle is the first of its kind.
This project is a part of Granarolo’s ongoing commitment to better the environment given the fact that 25.8 million tonnes of plastic waste is produced each year in Europe alone.
Earlier this year, in January, the European Commission launched a new strategy that aimed to reach 100 percent recyclable packaging by 2030. Granarolo has long been involved in the reduction of plastic in its packaging, and intend to continue reducing plastic wastage wherever possible.
The new milk bottles are the first step towards reducing waste and are out in stores now. During the latter half of 2019, the bottles will become 25 percent recycled plastic.
Gianpiero Calzolari, Granarolo president, said, “Granarolo achieved many projects related to packaging in 2018 and will continue to respond to the environmental appeal in 2019. This is the first of a series of important initiatives. The European document is a very important challenge. Industry, citizens and governments must face it together, laying the foundations for a new circular economy of plastic.”