Helping Customers Enjoy Christmas


With Christmas officially two months away, new research from Aldi has revealed more than one in three (35 percent) Brits are worried about the cost of Christmas and are planning to scale back celebrations this year due to rising costs. The supermarket has found that 40 percent of Brits are planning to spend less on Christmas food compared to last year, while nearly one in five is planning to invite fewer people to the Christmas meal, with aunties and uncles topping the list of those most likely to be uninvited (15 percent), closely followed by mothers-in-law (12 percent) and fathers-in-law (11 percent). The selfless among us (16 percent) said they were even considering uninviting themselves from Christmas to save costs for friends and family.

In response to this and to ensure as many people as possible can celebrate Christmas to the fullest this year, Aldi has announced a ‘Christmas Price Lock’, which will see prices of key food staples including a range of whole turkey crowns, pigs in blankets, Christmas puddings, and festive vegetables remain the same as they were in 2022. The Aldi Price Lock, which will be available in stores nationwide, could see a family of four enjoying their Christmas meal for less than £15. Three of Aldi’s fresh turkey lines will be cheaper than in 2022 at just £3.75 per kg this Christmas.

The Price Lock comes as 2 in 5 Brits admitted they were planning on curbing the amount they spend on the Christmas meal due to rising food costs, with roast potatoes, pigs in blankets, and even the turkey all in the running to be cut back or removed from this year’s spread, despite being among the most popular elements of the meal.

Aldi has announced the Price Lock ahead of November when over a quarter of Brits (26 percent) start buying food for the Christmas day meal. However, almost one in five (17 percent) of those surveyed admit they’re spreading the cost of the big day, starting to stock up on items in the sales, with chocolate, wine, and Christmas pudding topping the list of items already stashed away.

Richard Thornton, Communications Director at Aldi UK, said that Aldi believes everyone should get to enjoy an amazing Christmas, which is why it has introduced the Aldi Christmas Price Lock.

“Our research shows cost is a major factor when it comes to choosing food options, and by locking the prices of key staples at the level they were in 2022 it will help our customers up and down the country enjoy the Christmas dinner they deserve with the ones they love,” said Thornton.