Helping Customers Manage Budgets

staple items, chicken breast, Sainsbury's

Sainsbury’s UK has invested £15 million to cut the price of cupboard staples such as rice and pasta to help customers manage their budgets.

The retailer has also become the only supermarket to offer Freefrom pasta at the same price as standard pasta as part of the price cuts. This latest round of reductions is part of Sainsbury’s promise to keep prices low on the high-volume products that make the most significant difference to customers.

Sainsbury’s will continue to cut prices on popular essential products throughout the summer.

Sainsbury’s is also announcing that all Sainsbury’s ‘happier and healthier’ whole chicken breast fillets will now be included in Aldi Price Match for the first time. This follows the commitment in March 2023 that all Sainsbury’s chickens will have 20 percent more space than the industry standard, meaning customers can be reassured they will get the best chicken prices without compromising welfare.

Rhian Bartlett, Food Commercial Director at Sainsbury’s, said that as the cost-of-living challenges continue, the retailer remains relentlessly focused on lowering prices on the essential products that make the most significant difference to our customers.

“In the last two years, we’ve invested £560 million in keeping prices low and more recently, we’ve reduced the price of high-volume essentials, including bread and butter, milk, tuna and toilet roll,” said Bartlett.

These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall. Customers will find great deals when they shop with us and do not need to go anywhere else to get the best prices on their everyday food essentials.