Marks and Spencer is set to launch an app that will allow customers to pay for the store’s grocery range through ‘Mobile, Pay, Go’ for purchases up for $60. The app will enable customers to scan products while they shop and pay for them via Apple Pay or saved credit card details before they leave.
When a pilot of the app was conducted, the stores saw 20 percent of sales made through the app – roughly 170 items purchased per hour.
“Digitally enabled stores that offer a seamless customer experience are a crucial part of our transformation and our ambition to be a digital-first retailer,” said Sacha Berendji, Marks and Spencer.
With retail chains across the UK, such as Co-op, Tesco and Sainsbury running trials on mobile pay apps, shopping is set to become faster and more convenient for the customer and could signal the end of staffed check-out tills. Regarding such developments, retail analyst Natalie Berg said “this is essentially about levelling the playing field with online retail. So bricks-and-mortar retailers are now using technology to bring the physical store into the 21st century.”