In partnership with Fresh Del Monte Produce Incorporated, Kraft Heinz Lunchables has entered the produce aisle for the first time with its new fresh fruit offering featuring pineapple, clementines, grapes, and apples.
The new product line is set to deliver a delicious, wholesome and convenient solution to power kids forward throughout the day while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy. Lunchables with Fresh Fruit is the latest example of the brand’s desire to offer better-for-you options.
After seeing a 500 percent increase in social media searches for Lunchables with fruits and vegetables in the past year, Lunchables with Fresh Fruit debuts just in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings. Lunchables with Fresh Fruit provides a delicious and protein-packed option for lunch, snack time and beyond.
“At Kraft Heinz, we are transforming through innovation by making bigger bets to fuel growth and create new products for our fans,” said Naor Danieli, Director of Marketing at Lunchables.
“Lunchables with Fresh Fruit is a ripe example of how we are quickly moving to introduce new offerings rooted in real consumer needs. Teaming up with Fresh Del Monte helps accelerate the innovation our brand strives for, lending its expertise in fresh produce to expand the delicious, buildable and real food experience we provide for kids.”
The debut of Lunchables with Fresh Fruit is the latest example of the brand’s commitment to improving its nutrition profile to meet consumers’ evolving needs.
Starting this month, Lunchables with Fresh Fruit can be found in the produce section of select grocery retailers in the South-Central region of the USA.
