Food technology industry leader TiNDLE Foods, formerly Next Gen Foods, announced its expansion into new categories, reinforcing its commitment to delivering great-tasting and high-quality foods to build a more sustainable food system.
The company also unveiled a new brand identity reflecting its latest evolution to tap into a wider net of categories and plans to release additional meat and dairy products under the TiNDLE Foods umbrella.
The expanded TiNDLE Foods platform will serve the development, production, and sales of its existing TiNDLE Chicken products on top of brand-new, plant-based foods that now include dairy and other meat analogues, including sausages. Led by Chief Technology Officer John Seegers, the team's decades of experience in the plant protein and product development space will be instrumental in creating a more diverse and assorted product range outside of the chicken, allowing consumers to shop for TiNDLE products every meal of the day, from breakfast to dessert.
Later this year, the company plans to introduce its first range of plant-based sausages, including Bratwurst, Italian, and Savory Breakfast sausages. The company will see increased efficiencies from the recent acquisition of dairy startup Mwah!, including expanded research and development capabilities and expertise in dairy product development, as led by co-founders Damian Piedrahita and Claudia Comini.
TiNDLE Foods will roll out a range of new plant-based milk and further develop its collection of creamy and decadent gelatos following the limited launch of its signature Madagascan Vanilla Gelato in select London eateries this past spring.
"The new TiNDLE Foods marks a significant milestone in our journey in providing outstanding food experiences that will help accelerate the transition to a more sustainable food system," said Andre Menezes, CEO and Co-Founder of TiNDLE Foods.
"As we grow into new product categories and increase our capacity to make the best-tasting meat and dairy products – some of the most beloved foods in our society – we're now able to get closer and closer to finding viable and delicious solutions to help save our planet."
The new brand identity presents a bold and modern aesthetic designed to resonate across the company's entire portfolio of products and brand experiences. Behind the strategic brand redesign is the newly-established in-house creative agency, led by Vice President of Brand and Creative Borna Bayat, comprised of up-and-coming and experienced creatives and brand strategists overseeing the brand's complete creative and content strategy across all channels.
The TiNDLE Foods identity will begin rolling out on select packaging later this year.
"Our brand relaunch is more than a new look," said Borna Bayat, VP of Brand and Creative at TiNDLE Foods.
Bayat continued that the redesign visually manifested TiNDLE's commitment to creating a sustainable and delicious future.
"It's about using design to communicate our mission, engage our consumers, and ultimately, contribute to a food system that future generations can rely on."
As meat consumption and popularity grow globally, animal agriculture is estimated to contribute nearly 15 percent of all greenhouse gas emissions.
TiNDLE Foods was founded in 2020 by Andre Menezes and Timo Recker, two veterans of both the meat and plant-based food industries, to reduce reliance on animal agriculture and make saving the planet easy, enjoyable, and delicious.
The brand name TiNDLE is a modern reference to 19th-century Irish physicist John Tyndall, who proved the connection between atmospheric CO2 and the greenhouse effect.
To date, TiNDLE Foods has raised $130 million in funding, centred on bringing its flagship product, TiNDLE Chicken, to market.
In under two years, the plant-based chicken has grown from only a handful of restaurants in Singapore to thousands of restaurants and grocery stores worldwide, including Michelin-starred establishments, fast-casual chains and coveted independent eateries.
Earlier this year, TiNDLE Chicken debuted in grocery stores across Germany and the United Kingdom, launching with major retailers, including the EDEKA Group and Morrisons.