In the past decade, Korean culture has captured audiences worldwide. This phenomenon has reached new heights in New Zealand, where the fascination with this culture has become a significant part of the community.
One in every three New Zealanders has engaged with Korean-related entertainment, and the influence of the country's culture has continued to permeate various aspects of Kiwi life.
K-pop, in particular, has become a global sensation, with groups like BTS and BLACKPINK leading the charge. Their music, style, and performances have captured millions worldwide, and their influence extends beyond music, fashion, and social media trends.
The popularity of K-dramas has also surged, with shows like Crash Landing on You and Squid Game garnering international acclaim and sparking a growing interest in Korean storytelling. These dramas have entertained and introduced New Zealand audiences to aspects of Korean culture, romance and family dynamics.
Many English-language shows have also been inspired by Korean entertainment, such as Kim’s Convenience, The Good Doctor, and, more recently, XO Kitty.
On social media, the rise of K-beauty has revolutionised skincare and beauty routines globally, and New Zealanders have increasingly embraced these trends.
Korea-inspired cuisine has also recently seen a rising trend, with over 140 Korean food establishments in New Zealand. Leveraging the growing influence of this culture in New Zealand, CJ Foods Oceania has launched bibigo, providing authentic Korean mandu dumplings in supermarkets nationwide.
