Pure Protein, a top-selling USA protein bar brand, has launched a new line of savoury snacks, Popped Crisps, in two tasty flavours, including Hickory Barbecue and Sour Cream and Onion.
With 12 grams of plant-based protein per serving, Pure Protein Popped Crisps are the perfect flavour-packed, crunchy snack to satisfy consumers' cravings.
Popped Crisps present the perfect portable, savoury treat delivering a big flavour without sabotaging consumers' nutritional goals.
"Americans love to snack, whether at home or on the go," shared Pure Protein Brand Director Alex Fishman.
"Popped Crisps are gluten-free, never fried, and guaranteed to deliver the tangy flavour and satisfying crunch we crave, without the empty calories and saturated fat found in a regular bag of chips."
As traditional meal habits dwindle, with consumers preferring nutritional on-the-go snack options over stationary, large meals, the opportunity for expansion within the savoury snack market continues to grow.
New research from Future Market Insights projects the savoury snacks market will increase from USD 274.9 billion in 2022 to USD 410.9 billion by 2032 as consumer demand for more practical healthy snacking experiences grows.
"While sweeter snacks, shakes, and meal-replacement bars remain popular, we see an increasing demand for savoury options in the active nutrition category. Pure Protein Popped Crisps are the first of many planned innovations we have in store for this growing category."
Available now, for more information, visit the Pure Protein website.
