Asda has announced price cuts on more than 200 own-label products as part of its ongoing support to help families during the cost-of-living crisis.
The 226 products, which have been reduced in price by an average of nine percent, include a host of fresh fruit and vegetables, frozen meat and fish products, cupboard staples and popular ready meals.
This initiative is part of Asda’s ongoing investment to save customers money in the current climate. The latest Asda Income Tracker shows that 40 percent of UK households had negative disposable last month, meaning their take-home pay is insufficient to cover their bills.
Last month, Asda launched a summer price lock campaign to freeze the prices on 500 popular branded and own-label products until the end of August.
The supermarket also extended its hugely popular ‘Kids Eat for £1’ café meal offer for the rest of this year. Since launching this initiative last July, Asda has served 2 million meals from its cafes and invested £1.3m subsidising the offer to keep the meal prices at £1.
Asda recently added a selection of half-priced adult meals to the menu, giving a family of four a chance to enjoy a meal in any Asda café for as little as £8.50 in total.
Kris Comerford, Asda’s Chief Commercial Officer, said that the supermarket knows that families continue to feel the pinch financially, especially headed into the summer holidays. Asda is looking for help to stretch the grocery budget.
“Whenever there is an opportunity to help them make their money go further by lowering prices, we will continue to do so,” said Comerford.