Aldi has announced price cuts on fruit and vegetable products to pass savings on to its customers during the cost-of-living crisis.
Ten products are included in the price drop, from avocados, red peppers and easy peelers to staples like baking potatoes and sweetcorn. The move is the latest of hundreds of prices Aldi has cut recently, including household staples such as milk and pasta.
Shoppers will see prices drop by up to 36 percent, with the reductions a testament to Aldi’s commitment to offering the best value products to its customers. In recent weeks, it has lowered the price of almost 100 products.
Latest research from consumer group Which? found Aldi officially the cheapest UK supermarket in June for the 13th consecutive month. On a basket of goods, Aldi was the cheapest at £75.25, which was £7.42 cheaper than Tesco and £16.55 lower than Waitrose. On average, shoppers save 11 percent on a basket of goods by shopping at Aldi compared to the Big Four.
Julie Ashfield, Managing Director of Buying at Aldi UK, said that the supermarket chain knew that shoppers had to make hard choices at the moment, so Aldi has passed savings on to its customers anywhere it can.
“We know it can be difficult to access nutritious and affordable food, so we recognise that lowering the costs of healthy food and veg staples like these is so important right now,” said Ashfield.
“We’re continuing to see many people switching to Aldi from every other supermarket to save money. We promise that we will always offer straightforward, honest prices that we’ll keep low for our customers daily.”