According to Asda UK, customers are looking for a breadth of choice, good quality ingredients and inspiring flavours at an affordable price.
The new food-to-go range at Asda caters to these customer needs, with over 47 new products, including an elevated offering of deli-style sandwiches and salads packed with on-trend and classic fillings. The range also includes a variety of thick sub rolls, forever-favourite pasta dishes, deli-style wraps, and 19 new snacking lines.
Customers who purchase any new food-to-go range as part of Asda’s competitive meal deal will have hundreds of potential combinations, starting from as little as £2.20 for a sandwich, snack and drink.
The new deli-style offering within the range brings to life one of the key trends Asda’s Senior Director of Food Trends and Innovation, Jonathan Moore, outlined in the retailer’s Trend Book 2023 to 2024, which pinpoints what will drive its product development over the coming year.
‘Sandwiches 2.0’ sees sandwiches going to the next level with overloaded fillings and global inspirations, which the new deli-style line offers. One of these is the Pastrami and Emmental New York Style Deli (£3.50), which is expected to be a firm favourite, layered with sliced pastrami, Emmental cheese and sauerkraut cabbage. It’s topped with an American mustard mayo and gherkins packed between thick rye bread.
The Chicken, Mozzarella and Slow-roasted Tomato Deli Sandwich is an elevated classic within the new range. Packed with chicken, slow-roasted tomatoes, gherkins, French-style mayo, mozzarella, flame-roasted tomato chutney and topped with tomatoes and rocket, the tasty lunchtime treat is held together by thick white bread. The range also includes the Chicken, Mozzarella and Slow-roasted Tomato Deli Sandwich, a Beef and Chutney Deli Sandwich, a Chicken and Red Pepper Hummus Grain Deli Salad, and a Chicken and Red Pepper Hummus Grain Deli Salad.
Responding to the growth in the popularity of Korean and Japanese food over the last year, also outlined in Asda’s Trend Book 2023 to 2024 and continuing with Asda’s popular Indian-inspired offering, the new Indian Masala Wrap, the Katsu Chicken Wrap, the Chicken Tikka Sub, along with the Vegetable Sushi Snack Pack, and the Topped Katsu and Teriyaki Chicken Sushi Pack, are expected to be popular with foodies who want a taste of Asia.
Joanna Johnson, Senior Manager of Asda Own Brand, said that with a massive choice of on-trend flavours and various options, Asda’s new Food-to-go range offers customers high-quality and inspiration at affordable prices.
“The offering delivers precisely what customers are looking for when they want a lunchtime treat; sandwiches and wraps packed with premium fillings, flavours and ingredients that excite and inspire, plus a variety of snacks and sides to choose from.
“Across the extensive range, we have options that align with Asda’s Live Better criteria to ensure customers have options to choose from that provide one of your five a day or are high in protein, a source of fibre and low in saturated fats,” said Johnson.
All products in the new Food-to-go range are available now, in-store and online, and can be purchased as part of Asda’s meal deal (mix and match three for two, cheapest item free).
