Following its implementation in April 2018, England’s outgoing chief medical officer, Dame Sally Davies is rallying to extend the Soft Drink Industry Levy (SDIL) to milk-based beverages after proving successful in reducing sugar in soft drinks.
Davies released a comprehensive White Paper directed to politicians and policymakers. The subject matter addresses solutions to childhood obesity, utilisation of fiscal measures to support the production and sale of healthy foods and reduction of advertisements on less healthy food and beverage.
SDIL taxes beverages with more than 5 grams of sugar per 100ml. The British Soft Drinks Association has responded to Davies’ report claiming that soft drink manufacturers have long supported active lifestyles and promoted parental responsibility.