AUSTRALIA | Woolworths has introduced an upgraded home brand burger range to meet consumer demand.
Woolworths has made major changes to its home brand burger range, introducing a brand new lineup of burgers for customers.
Sixteen new burger products have been designed and developed to cater to a growing number of shoppers in search of quality ‘dine-in’ at-home options. The new Burger Consumption Report found that 44 percent of Australians like to have burgers at home but don’t think they can make restaurant-style burgers.
The growing dine-in at home trend played a significant role in the burger revamp, and the number of customers cutting back on eating out and entertainment rose again in the last quarter as many look to manage their budgets.
Managing Director of Woolworths Food Company, Louis Eggar, said burgers continue to be a foodie favourite, and restaurants have always found ways to make them even better.
“We were inspired by that energy and created a new supermarket burger range that's not just convenient, but juicy, flavourful, and truly satisfying," said Eggar.
“Our teams worked alongside our world-class manufacturing partner, Hilton Foods, for over twelve months to reimagine the style of burger to meet customers' expectations for a better at-home dining experience. We’re confident that our new range delivers the texture and taste you’d expect from a burger chain, an experience that is both affordable and delicious, allowing customers to recreate restaurant style burgers at home.”
Research also found that one in two (50 percent) Australians agreed they’d make burgers at home more if it were more affordable, a number that rose to 56 percent for families and 67 percent for 18 to 29-year-olds.
Woolworths' new burger range has gone beyond the standard patty, offering a variety of options for different occasions. There’s the classic Woolworths Beef four-pack from AUD $8.00 for the casual dining experience; the Stacker six pack (AUD $8.00) for those who like double or triple-deckers; the Smash six pack (AUD $8.00) for fakeaway fans; the Slider Beef eight pack (AUD $8.00) for entertaining; and the Wagyu Beef two pack (AUD $10.00) for the burger connoisseurs.
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