To aid suppliers, Walmart has combined a pair of platforms.
Walmart Luminate and Walmart Connect have formed Walmart Luminate Insights Activation. This self-service integration has combined insights with closed-loop omnichannel retail media solutions.
Through this new combo, suppliers can identify trends within categories to develop informed, data-driven media strategies based on Walmart's existing insights.
This platform, which will be released before the end of the year, has marked a positive change for Walmart suppliers.
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