Coca-Cola has announced it plans to launch a new flavoured sparkling water range ‘AHA’ in North America by 2020. The scheme marks the first major brand launch by Coca-Cola North America in a decade.
The AHA portfolio features eight new bold fusion flavours including Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey.
The unconventional flavours were Coca-Cola’s response to the growing demand from retailers who didn’t want ‘yet another lime or berry flavoured sparkling water’. Instead, the beverage giant paired mainstream flavours like berries and citruses with trending tastes like Green Tea and honey and black cherry.
“We knew we needed to launch something new and differentiated,” said Nilesh Karava, team leader of research and development at Coca-Cola North America. “But we wanted to appeal to a wide base of consumers.”