Blueberries are likely to be adorning pavlovas across the country this Christmas, with the bit of luscious fruit tipped to have a bumper season as the warmer El Niño weather pattern arrives in New Zealand ahead of peak blueberry season in mid-January.
Foodstuffs South Island Head of Produce Justin Dykhoff said blueberry supply for this season is looking very good, which is good news for customers.
"Kiwis are big blueberry eaters, and they are often among the top-selling produce items in the lead-up to Christmas," Dykhoff said.
According to the latest annual publication by industry association United Fresh, Fresh Facts 2023, New Zealand produces more than 3,000 tonnes of blueberries annually.
While our love affair with strawberries reigns supreme, with around 1.4 million punnets sold across Foodstuffs South Island stores last year, blueberries come in as the second most popular berry kiwis will reach for, followed by raspberries at 203K, and blackberries at 16K.
"Our South Island stores sold just under 1 million punnets of blueberries last season, and we're expecting them to do well again this year as popularity increases and more supply is available."
In comparison, Foodstuffs North Island stores sold 3,750,000 punnets in the last 12 months.
The wet weather New Zealand experienced earlier in the year has impacted the strawberry supply, with higher-than-average rain impacting the fruit as it entered the propagation stage. This means strawberries won't be as plentiful this season, but not to worry – supply is expected to return to regular next season.
"Kiwis will still be able to enjoy strawberries in their champagne during the festive season, so there's no need for too much concern. We may not see that glut of fruit at peak season like we're used to, so it's good to be aware of that as we approach summer."
The pick of the pack this season is the hardy blueberry, which has weathered the elements and come out the other side. With good levels of blueberry supply across the country, Kiwis will be able to get great value at the checkout. Part of the excellent blueberry supply is due to state-of-the-art technology and growing techniques.
Dykhoff travelled up from the South Island to see how the crop was coming along at Blueberry Country in Ohaupo. The Waikato-based blueberry growers constitute a significant supplier to Foodstuffs South Island and Foodstuffs North Island.
Blueberry Country has three orchards in the upper North Island and one in the Southland, with around 750,000 plants across all locations, which produce more than 1,000 tonnes of blueberries annually.
"This is one of the most exciting parts of the year for us. The berries are changing from green to blue, which means we're so close to the season starting," said Kelvin Bezuidenhout, General Manager at Blueberry Country.
"We've been growing blueberries for more than 40 years and are always working to achieve the very best-tasting berries. Our entire crop here covers 176 hectares and is all grown outdoors."
Bezuidenhout continued that this year has been exceptionally challenging for produce growers across Aotearoa. He said that Blueberry Country have been very fortunate to have a delicious crop that will be ready for picking in mid-November because it just wouldn't be a Kiwi summer without blueberries.
"It's shaping up to be a great season for blueberries this year."
"I'm thrilled with how they're coming along."
Fresh or frozen, blueberries have been a constant, tasty and nutritious addition to many fruit bowls and smoothies, desserts and platters, remaining popular among Kiwis due to their great value and association as a superfood.
Blueberries are versatile, delicious, great value, and great for you," said Dykhoff.
"They're high in fibre, antioxidants and Vitamin C, and now available freshly picked and packed for ten months of the year thanks to state-of-the-art technology and innovative growing techniques.
"You can add them to anything from a smoothie, platter, fruit salad or even a summer salad – they also make a great topping for the pav at Christmas."
Blueberries are currently at the fruiting stage and are expected to be ready to pick in mid-November and plentiful in mid-January, at the peak of the season, which means customers can expect prices for one of their favourite berries to continue getting better and better this summer.
