The legends behind Culley’s have unleashed a new force against the beverage landscape, DAFT Drinks. This emerging icon of a brand is set to shake up the drinks category with fresh and exciting new flavours. Proudly ‘DAFT’ about flavour in the best way possible.
Driven by a passion for crafting high-quality, New Zealand-made products that resonate with the hearts of Kiwis, Culley’s goal was clear: to create a range of punchy sodas that are authentically Kiwi without the unwanted additives. Owner and Director Chris ‘Culley’ Cullen & General Manager Samuel Tyler conceptualised and brought the vision to life, and the DAFT child was born.
“Our dedication to innovation propels us to explore uncharted territories and challenge industry norms constantly. Venturing into this space has been a longstanding aspiration for us. We initially started the concept in 2019, but with a crazy 2020 for all of New Zealand, we parked this to focus on Culley’s core food brand. The launch of the DAFT Drinks brand represents an exciting new chapter for the team at Culley’s,” shared Tyler.
In the initial launch, DAFT Drinks proudly introduces three distinctive flavours: Mango Coconut, Pear Hibiscus and Raspberry Yuzu. The three innovative, refreshing drinks, each with its own sophisticated flair, are a testament to the goal of creating elevated beverages. Explore the tropical richness in Mango Coconut, the delicate floral notes of Pear Hibiscus, and the vibrant combination of sweet and tangy in Raspberry Yuzu.
DAFT Drinks brings a modern and innovative approach to the “Adult Entertaining” category, redefining the landscape for a more contemporary audience.
“We embrace a bold, vibrant and flavour-forward ethos, from our distinctive flavour profile to dynamic packaging,” Culley explained.
DAFT Drinks are crafted with natural ingredients and are free from artificial additives. Plus, it’s manufactured right here in New Zealand. Containing fewer calories and no alcohol content, DAFT Drinks are positioned towards consumers looking to embrace a healthier lifestyle without compromising on flavour or style. DAFT is the ideal companion for those seeking more balance in their beverage choices.
As awareness grows about the effects of alcohol on both physical and mental health, DAFT Drinks emerges as a timely and thoughtful solution for individuals seeking a refined and pleasurable beverage experience, all without the inclusion of alcohol. If you typically opt for non-alcoholic beverages, DAFT Drinks is one to watch.
Keep your eyes peeled in Woolworths supermarkets across New Zealand, launching in early February.
For more information on wholesale pricing, please contact samuel@culleys.co.nz (General Manager, Culley’s and Daft Drinks).
