Look out, lolly lovers - a significant change to the packaging of Australians' favourite lollies is coming, as Allen's welcomes a makeover, reducing the plastic it uses.
The new matte packaging is rolling out across the range of party pleasers, including Allen's Snakes Alive, Allen's Party Mix and Allen's Killer Pythons.
The change will reduce Allen's use of plastic by 21 percent across their range, cutting 58 tonnes of plastic from being used each year – the equivalent to the weight of 4.6 million Snakes Alive lollies.
And while the new packaging will feel a bit different, fans can rest assured that each Allen's bag will be filled with the same classic taste they know and love.
As part of the refresh, Allen's welcomes a new era with an updated design of its modernised characters. The instantly recognisable front-of-pack characters have become synonymous with celebrations, big or small.
Nestlé Head of Marketing Confectionery Melanie Chen said the iconic Australian lollies have had several packaging changes over the decades, but this one is the most important yet.
"Allen's lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, focusing on reducing the amount of plastic we have in our packaging," said Chen.
"While Allen's lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen's lollies even more."
"Allen's iconic red packaging is well recognised in stores and at parties and celebrations at home. We've given our packs and beloved Allen's characters a fun refresh as we've reduced our use of plastic. Our lollies remain unchanged as we know how important the familiarity and taste of Allen's is to Australians."
