UK | Sainsbury’s has announced that it will have invested a total of £220 million this financial year into lowering prices. From cutting prices on the products customers buy most often to investing in market-leading deals with Nectar Prices, its total investment into lowering prices since it launched its strategy to put food back at the heart of Sainsbury’s is £780 million. This has been made possible through its Save to Invest programme, saving £1.3 billion across the business over three years to invest back into what matters most to customers.
This month, Sainsbury’s increased its Aldi Price Match campaign to 550 products, almost doubling the range year on year. From fresh croissants, frozen prawns and mince to cleaning essentials like laundry gel, the new additions mean customers’ entire weekly shop – breakfast, lunch, dinner and beyond – can be price-matched to Aldi. It now has the most extensive range of baby products price matched to Aldi, with over 60 Little Ones' lines matched, including nappies, baby food and wipes.
Nectar Prices, which offers Nectar customers lower prices on a wide range of products, is now available on over 6,000 items. To further support customers when they need it most, from Wednesday, 24th January until Tuesday, 30th January, customers can find half-price deals across many of their favourite brands. Family favourites from brands including Cathedral City, Lurpak, Muller, Persil and Cif will be at market-beating prices, saving customers money to align with the long-awaited January payday. Less than a year since its launch, Nectar Prices helped customers save an average of £16 on an £80 shop during Christmas week.
Simon Roberts, Chief Executive of Sainsbury’s, said the retailer had been working hard to reduce costs across its business to give more value back to its customers and help bring down inflation. Its investment of £220 million this financial year and £780 million over three years into lowering prices means that customers can be confident that whatever they are shopping for, they will find great value in the products they love at Sainsbury’s.
Sainsbury’s is committed to helping customers enjoy good food, whatever their budget. This month, it has made further investments in lowering prices on own-brand fresh family favourites to help customers stay healthy this winter, including fruit and vegetable staples like berries, prepared salads, sugar snap peas, and mangetout. Sainsbury’s move last year to bring all its entry price point products into a single brand, Stamford Street, has also proved popular with customers. With over 200 products in the range and an expanded number in convenience stores, its distinctive packaging makes it easier for customers to find everyday staples at budget-friendly prices.
For a delicious weeknight dinner for a family of four, its prawn and courgette pasta recipe with all products price matched to Aldi is over 20 percent cheaper than last month, thanks to its investment in lowering prices.
