Ecostore, the brand synonymous with sustainability, has refreshed its range of hand wash, body wash and bar soap with a sleek new design and elevated fragrance profiles.
The new look features a refined, modern-classic bottle and pump, and refreshed label design that’s perfectly at home in modern spaces. The ecostore brand ethos of ‘safer for you and your world’ means they’re formulated with everything you need, and nothing you don’t. Their pH 5.0 balanced hand and body washes are designed to support healthy skin barrier function and hydration. They are enriched with super nourishing Harakeke extract (also known as the humble but incredible native New Zealand flax).
In a nod to the natural beauty of their local hero ingredient, the new packs showcase botanical x-rays of Harakeke leaves, flowers and seed pods on their packaging. The design reflects ecostore’s commitment to the transparency of ingredients and capturing the essence of nature, science and artistry in their products.
The hand wash is available in three fragrances – the new Peony & Guava, uplifting Lemongrass & Lime Leaf, and the classic favourite Vanilla Bean & Coconut. The range also includes a dermatologically tested, fragrance-free alternative for sensitive skin.
The body wash is available in Peony & Guava, Lemongrass & Lime Leaf, Vanilla Bean & Coconut, and is fragrance-free, as well as timeless Jasmine & Mānuka Honey and new, deliciously woody Sandalwood & Amber. The cosy Sandalwood & Shea Butter scent is now available as a soap bar multipack.
The gentle plant and mineral-based formulas still contain the nourishing ingredients people love, made in New Zealand at ecostore’s Toitū net carbonzero certified factory. The packaging remains designed with the future in mind, using a blend of recycled and sugar-based plastic. And it won’t be the final use of the bottle, either; people can choose to refill their bottles, recycle them, or return them as part of Ecostore’s Plastic Return Programme.
Pablo Kraus, CEO, said while the brand has strong loyalty with existing consumers, there was an opportunity to welcome in a new generation who were looking for safer, more sustainable products without compromising on aesthetics, efficacy or sensory experience.
“Our refreshed range better meets consumer category needs and has a refined look that complements modern bathrooms and kitchens. The elevated fragrance profiles and ingredients have been carefully formulated to gently cleanse and nourish even the most sensitive skin, while ensuring there is a scent that appeals to everybody.”
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