Hello New Zealand! Tony’s Chocolonely Arrives In-Store

Tony's Chocolonely brings 100 percent slave-free chocolate mission to New Zealand.

Dutch impact company and one of the most trusted brands in the world, Tony’s Chocolonely exists to make 100 percent slave free the norm in chocolate. Not just its own chocolate, but all chocolate worldwide.

Now, the best-selling chocolate bar in the Netherlands is bringing its powerful mission to New Zealand with its colourful, chunky and delicious chocolate bars.

Tony’s Chocolonely was founded in 2005 by three journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal child labour and modern slavery. Investigative journalist Teun van de Keuken decided that things had to change within the industry, so he set up his own impact company producing chocolate to inspire other chocolate companies to join their mission towards a 100% slave-free chocolate industry.

Tony’s Chocolonely shows that chocolate can be made differently. Through direct, long-term relationships with cocoa farmers in Ghana and Ivory Coast and by working closely together with partner Barry Callebaut, Tony’s has created a completely transparent and traceable bean-to-bar process. Tony’s pays a higher price for the Fairtrade cocoa beans, provides business and agricultural training to increase productivity on farms and works together with cooperatives in which farmers are united and stand stronger together. Furthermore, one percent of Tony’s Chocolonely net revenue is donated to the Chocolonely Foundation, supporting projects to eradicate modern slavery in the cocoa chain. They want to inspire the industry as a whole to make 100% slave free the norm in chocolate.

Tony's Chocolonely is crazy about chocolate, but serious about people. Consumers will recognize them from the colourful wrappers that explode off the shelf, to the chunky unequally divided chocolate bars within, to reflect the social inequality of the chocolate industry.  Tony’s Chocolonely Fairtrade bars spread its message in its purest form: things can be done differently.

The B-Corp certified company, which has become the bestselling chocolate brand in the Netherlands, has launched six 180g bars:  Milk chocolate 32%, Extra dark chocolate 70% (DF), Milk chocolate caramel sea salt 32%, Dark chocolate almond sea salt 51% (DF), Milk chocolate hazelnut 32% and White chocolate raspberry popping candy 28%.

Tony’s Chocolonely has offices in the Netherlands, USA, the UK and DACH.

Locally, Tony’s Chocolonely is distributed by Nick Brown and Becs Caughey from Cook & Nelson. Trade enquiries please contact Becs Caughey on rebecca@cookandnelson.com or 021 886 024. Minimum Order Quantity 6 cases of 15 x 180g bars - whole cases can be mixed across SKUs.

Order by 10am weekdays for delivery next weekday Auckland, 1-2 days North Island, 2- 3 days South Island.

For more information visit www.cookandnelson.com or www.tonyschocolonely.com.