New Zealanders have embraced Ruby Seeto’s latest tea towel design, snapping up nearly 10,000 ‘Watermelon ice pops for Starship’ tea towels and aprons to support Kiwi children and their families. Produced in collaboration with Wallace Cotton, the campaign has raised $59,412 for our national children’s hospital in the past year. ‘Watermelon ice pops for Starship’ is Ruby’s tenth tea towel design; she has partnered with premium Kiwi linen and homeware brand Wallace Cotton to produce the last eight and together they have now raised more than $450,000 to support Starship.

In support of this year’s design, Nice Blocks adapted the ice pops recipe on Ruby’s tea towel to create a limited-edition Watermelon & Lime ice block which is currently on sale. Thirty cents from every single block (RRP $3) and 50c from every four-pack (RRP $5.95) goes to the Starship Foundation, to support the same initiative.

The tea towels ($10), aprons ($15) and a black and white tea towel with coloured markers ($16) are still available to purchase in-store and online at They are 100% cotton and $6 from every sale (all the proceeds after costs) goes to the Starship Foundation.