According to Commerce and Consumer Affairs Minister, Paul Goldsmith, a proposed law that will allow wine and spirit manufacturers to register the geographical origin of their products is getting closer. Recently debated for the first time and ready to go through the select committee process, the Bill will amend the Geographical Indications (Wines and Spirits) Registration Act, which was never brought into force since it was passed in 2006.
Goldsmith said that the new law will protect the makers’ reputation and build value, at the same time giving consumers confidence in a product’s authenticity. In addition to that, NZ exporters will be able to promote and protect their products in competitive overseas markets.