Suntory BOSS Coffee has unveiled a new look and taste across its core flavours, resulting in smoother, creamier and better-balanced ready-to-drink coffee.
Suntory BOSS Coffee is raising the bar for coffee lovers who know exactly how they like their drink of choice. Inspired by the region’s strong expectation for bold, smooth café-quality brews on the go, the brand is unveiling a refreshed look across its range and an enhanced taste experience across its three core flavours: Iced Long Black, Iced Double Espresso, and Iced Latte.
Suntory BOSS Coffee has proudly earned its reputation as the most popular ready-to-drink coffee across Australia and New Zealand, and continues to drive the category forward with its new look and elevated taste profile.
Taste remains the top key unprompted need, and the updated flavour profiles bring together convenience with authentic Japanese craftsmanship. Brewed using the traditional flash-brew method, a technique that rapidly chills freshly brewed coffee to lock in bold aroma and smooth flavour, this meticulous process consistently delivers a refreshing, barista-quality experience without compromise. The result is a more sophisticated and elevated drinking experience across the entire range.
Over the last few years, the Ready-to-Drink Coffee (RTDC) category in New Zealand and Australia has grown more than four times and five times the rate of Non-Alcoholic RTD drinks, respectively, as consumers increasingly seek convenience without sacrificing café-quality taste.
As cold coffee shifts from a seasonal treat to a year-round preference, perceptions are changing; iced coffee is now seen as a deliberate choice, not a compromise. In 2026, Suntory BOSS Coffee is committed to leading the category with new innovation and an expanded portfolio to meet rising demand for reliable, great-tasting coffee available anywhere, anytime.
What’s New?
Iced Long Black
Suntory BOSS Coffee’s Iced Long Black is only seven calories and zero sugar. It is now a smoother, less bitter liquid whilst still maintaining a strong coffee aroma for ultimate drinkability. Appealing to those who not only love their coffee with no dairy, but also want a healthy alternative with zero sugar.
Iced Latte
Now creamier, with 50 Percent more milk. Suntory BOSS Coffee’s Iced Latte now delivers a more authentically café-style experience that Aussies and Kiwis expect from an iced latte.
Iced Double Espresso
Suntory BOSS Coffee’s Iced Double Espresso is now more balanced, providing a strong coffee taste with just the right touch of sweetness and creaminess.
“Taste has always been the number one priority for Suntory BOSS Coffee. With Aussies and Kiwis known worldwide for their high coffee standards, we’ve worked hard to ensure every flavour delivers on quality. Each one has been a hit in our taste tests, and we’re excited to give people a better-tasting coffee experience that fits their lifestyle,” said Morgan Loveridge, Head of Market Execution, Suntory BOSS Coffee & Future Brands.
The updated packaging introduces clearer on-pack communication, meeting the expectations of today’s coffee drinkers and those seeking more health-conscious choices. The design retains the brand’s signature can silhouette while introducing a more premium visual system inspired by BOSS’s Japanese heritage to support confident, quick selection.
The new packaging with refreshed taste experience is available now across supermarkets, petrol and convenience stores in Australia and New Zealand from February 2026.
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