Plunket has embarked on a quest to find the cutest toddlers for its latest fundraising campaign, and Dettol and New World are offering their help.
Shoppers can get the chance to see their beautiful kids becoming the face of ‘Your Child could be our Star’, providing support for the development, health and wellbeing of children under five. Parents have time until May 8 to submit their favourite photos to www.ourlittlestar.co.nz; alternatively, toddlers can have their pictures taken at New World supermarkets, in special ‘Pick Me to be a Star’ peekaboo photo frames. The best ones will be printed on Plunket fundraising posters and display materials, due to appear in New Worlds in July.
In the meantime, 50c from every Dettol product sold will be donated to Plunket, up to the value of $100,000.
“The work Plunket carries out in New Zealand is so important for the development of our young children and is something Dettol as a company is passionate about,” said Anna Rich, consumer and shopper marketing manager, Dettol. “We are proud to have helped raise funds for Plunket for the last eight years so that children can continue to get the best possible start in life.”