Sanitarium has been voted as NZ’s most trusted breakfast brand, as part of an independent survey commissioned by Reader’s Digest that polled over 1,200 Kiwis.
“We are committed to offering the best to Kiwis and their families. We are proud to have been recognised with this award which shows clearly that New Zealand families know, trust and enjoy our products,” said Pierre Van Heerden, general manager of Sanitarium.
As for the overall top 10 trusted brands, Whittaker’s has taken top accolades, being named as the number one brand across all categories surveyed. Samsung and Dettol followed in second and third place. The list also includes Panasonic (4), Toyota (5), Dilmah (6), Sony (7), Huntley & Palmers (8), Air New Zealand (9) and Tip Top Ice Cream (10).