Auckland-based FMCG brand incubator Red Shoots, founded by Rhona Mackenzie and James Sweetbaum, is pleased to announce a $1 million retail partnership with Australian supermarket, retail and consumer services chain Coles.
Red Shoot's Daily Good Immunity Shots, proudly made in New Zealand, will be stocked in over 700 stores nationwide from mid-September, marking a significant milestone for Red Shoots.
Rhona MacKenzie, Co-Founder of Red Shoots, said that the brand was happy to have secured a retail partnership with Coles.
"We're confident that Coles' consumers will love our premium Immunity Shots, which meet the growing demand for 'food as medicine' that supports immune health."
She continued that as a purpose-led brand created to 'do good', this will further enable us to support our partner farm in Fiji, Ranadi Organics, and the vital women-focused impact work they do."
Ranadi Organics provides USDA-certified Organic Fijian Turmeric and Ginger for Daily Good's products. In turn, Daily Good's proceeds help provide a commercially viable source of income for Ranadi Organics, allowing them to continue to drive scale for their impact work, supporting rural Fijian women within their community.
Formulated with super organic superfoods, Daily Good's Immunity Shots provide a well-rounded health boost and support immunity naturally. They are gluten-free, dairy-free, and have no added fillers, combining Organic Fijian Ginger, premium NZ Manuka Honey, Lemon Juice, and Organic Apple Cider Vinegar in every bottle. The additional flavours are then bolstered with Organic Fijian Turmeric and Organic Blackcurrant.
Flavours within the range include Daily Good Organic Fiji Turmeric Immunity Shots, Blackcurrant Immunity Shots, and Fiji Ginger Immunity Shots.
Daily Good will be available in Australia from Woolworths and Coles (from mid-September).
