Countdown’s digital marketing has just been recognised on the world stage. At the latest DMA International ECHO Awards, held in Los Angeles, the company took out gold for Data & Analytics for its personalised myCountdown emails, along with a silver Email Marketing Award.
Established in 1929, the ECHOs honour excellence in marketing strategy and creativity in data-driven marketing campaigns. “To see Countdown acknowledged in two categories against such tough global competition is humbling and testament to the extraordinary effort that goes into producing truly personalised communication for our customers every single week,” said Bridget Lamont, general manager of marketing, Countdown.
First launched in 2014, the myCountdown emails use shopper data to deliver highly targeted and tailored communication to customers, including specials, recipes, products and news.
According to Lamont, Countdown’s team is currently working on new ideas to enhance Onecard data and improve myCountdown even further.