The integrated PR and communications agency Tonic Communications was launched this month. The new trans-Tasman agency brand is a formalisation and strengthening of Attivo Group's PR function and comes off the back of strong growth and demand from the market. Tonic will focus on strategic consumer public relations, social media, influencer management, content, events and activations.
The agency will be headquartered in Auckland but will provide services across New Zealand and Australia. Its team of skilled communications practitioners has experience across various sectors, including FMCG, QSR, retail, hospitality, health, travel, automotive, finance, technology, and non-profit. Seasoned communications leader Georgia Coleman will spearhead it.
Coleman, who has amassed a significant tenure in the grocery and FMCG space across ANZ - working with the likes of Woolworths, Reckitt, Nestle, MARS, Colgate, John West, Chantal Organics and Vitaco - said brands were continuing to look for new and innovative ways to reach consumers in challenging conditions.
"It is important we can offer them the full breadth of strategic communications. Having our own established PR agency brand allows us to grow this offering whilst still benefiting from the expertise of the wider Attivo Group," said Coleman.
Integrated work includes collaboration with sister brand Farrimond, supporting its shopper marketing campaigns with strategic PR, for which there is a growing need, as FMCG companies look to manage their reputations better and effectively communicate with customers and stakeholders.
"FMCG is a significant focus of our work at Tonic. PR is an excellent addition to the marketing mix for brands in this sector, helping to increase awareness and gain cut-through in a busy marketplace.”
Coleman continued that it was also a strategic necessity for reputation management. A strong PR strategy can help maintain positive sentiment, build brand love with existing and potential customers, help businesses navigate through a crisis situation, and minimise brand damage.
“With Tonic, we aim to provide fresh thinking and ideas to drive meaningful connections between brands and the people who matter most. Our team is more than just a group of skilled publicists; we're integrated marketers and will ensure that anything we touch has a clear and direct link to the core needs of our client's business."
For more information about Tonic, visit toniccommunications.co.nz or email info@toniccommunications.co.nz.
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