In FGC’s latest Leaders Series video, Sealord Group general manager NZ Stuart Yorston points out that FMCG companies should spend ‘more time doing better, not cheaper’, having innovation and premiumisation as their priorities.
“We’ve seen it in multiple categories where there’s an added value,” Yorston said, adding that Sealord’s premium range has changed the way consumers buy within the ambient tuna category.
“There’s a lot of work to be done across the industry around making sure our innovation is well-targeted, well-understood by consumers, and drives value for not only the businesses but for our customers as well.”