Auckland café owner Matthew Fitzgerald launched Master Milkshakes in mid 2014, a retro line of milkshake syrups inspired by the popularity of the shakes he creates at Fred’s, his café in Auckland. The brand’s tagline is “milkshakes for grown-ups” and the syrups come in four unique Kiwi flavours – Cherry Vanilla, Apple Pie, Choccy Fish and Earl Grey – all made from natural ingredients including real fruit and spices. The syrups are manufactured in Wellington, using a natural pasteurisation process, as opposed to using preservatives. With no previous food manufacturing experience, Fitzgerald says it has been a steep learning curve.
“I believe it’s partly down to awareness. People are becoming more aware of what goes into a product, both manufacturing practises and ingredients. Also, kiwis are becoming more adventurous with what we eat. It’s an exciting time for artisan products.
For more information please visit: www.mastermilkshakes.com