New Brand Set to Make Waves in Beauty Industry

A brand new Hair and Body Care brand, everblue, is set to make waves in the beauty industry, launching exclusively into Countdown Supermarkets nationwide.

The premium and naturally derived range ticks all the boxes for the modern and conscious shopper, being made in New Zealand from PETA-certified vegan and cruelty-free ingredients.

The Kiwi owned brand will launch an extensive range, consisting of clean and sustainable salon-quality Hair Care, Hair Care Bars, Body Wash, Hand Wash, Hand Wash Refills, Hand and Body Bars and Epsom Salts.

everblue, is the brainchild of co-founder, Jade Hart, who set out to solve a problem – the majority of natural Hair and Body Care products were either expensive and/or didn’t stack up performance-wise compared to their chemically-packed alternatives.

After extensive development with New Zealand’s most experienced chemists and formulation team at one of New Zealand’s largest and most experienced manufacturers Hart created the affordable-luxe range, everblue.

From this week, consumers will find the range packaged in an alluring sky blue at your local Countdown store. Every product has been carefully crafted from natural origins with ingredients such as New Zealand native Kawakawa, Manuka and Elderberry without compromising on quality or performance.

Hart has partnered Renee Lee who brings her expertise in global marketing and operations to her role as everblue COO.  Together Hart and Lee head up this woman-led business with the purpose of building a brand that delivers clean, accessible products with a mission to help people feel good about themselves, the products they use and aspired to become the trailblazers that they are.

The duo has also partnered with everblue CEO, Grant Taylor, well known in the FMCG world, having founded the hugely successful company Rascal & Friends Nappies. Taylor was awarded the EY Entrepreneur of the Year Product in 2019 and sold the company in 2020. Now everblue is one of his sustainably-focused new ventures.

Following its initial rollout at Countdown supermarkets, the everblue team hope to take the brand global.