After six years of product development, Ojah has finally launched its vegan ribs. The ribs made with Heppi, a yellow pea-based high moisture extruded texture, delivers the bite, mouthfeel and juiciness of traditional meat.

The ingredients include pea protein, water, sunflower oil, natural flavouring, herbs, spices and salt.

“For the past six years, Ojah has been working on extending its high moisture extruded ingredients portfolio,” said the head of product development, Joeri Hollink. “We were focused on developing a new texture, based on a different protein source than soya, but with the same wow-effect as Plenti.”

Ojah will present the ribs at Fi Europe in Paris and prove how Heppi is a healthy, plant-based alternative to pork ribs.