Roberts has launched a limited-edition range of Crunchy Cricket bread loaves using cricket flour. Each loaf includes 336 dried, ground crickets mixed with wheat flour and grains.

“As well as having strong sustainability and environmental credentials, insects are tasty and shouldn’t be overlooked as a recipe ingredient,” said the head of innovation, Alison Ordonez. “Our cricket loaf provides consumers with a good source of protein and an easy way to familiarise themselves with insect-based food.”

Insects are rich in fatty acids, calcium, iron, B12 and vitamin C. They are popular among those who want to protect the environment because farming insects uses less land and water.

Ordonez explained that the Crunchy Cricket loaf contains more protein than regular bread and is environmentally friendly and sustainable.