The Kiwi owned-and-operated supermarket PAK’nSAVE is on the front line this month for health care, supporting blood pressure and breast cancer awareness through two separate events. On October 3, PAK’nSAVE and New World teamed up with the Stroke Foundation for a massive simultaneous health check going under the name of Big New Zealand Blood Pressure Check. Managing director of Foodstuffs NZ, Steve Anderson, reminded that many people don’t even know they have it, stressing the importance of timely check-ups.

Early breast cancer detection is at the core of another initiative promoted by PAK’nSAVE this month. In this occasion, the supermarket chain decided to turn pink for the annual New Zealand Breast Cancer Foundation “Pink Ribbon Appeal”, which took place on October 9 and 10. Over the 10 days leading up to the appeal, PAK’nSAVE turned its iconic yellow number 8 wire television advertisement pink, as well as providing pink ribbons to its staff.