With the holiday season nearing, PAK'nSAVE has used its longstanding comparison tool, 'Shop Offs' or mystery shoppers, to reinforce its commitment to low prices.
Working with an independent mystery shopper agency, customers were sent to shop their weekly shops at local PAK'nSAVE and Countdown stores. The shops are then critically analysed to make sure equivalent products are being compared, considering pack sizes, weighted products, brand differences and any out of stocks. Once everything is considered, the team calculates the price difference between the two supermarkets on the customer's equivalent shops.
"At PAK'nSAVE, everything we do, we do to save our customers money, and our Shop Offs are such an important part of our mission to save Kiwis money at checkout. Whether you're a student buying for one or shopping for a family of four, PAK'nSAVE's low prices can make a real difference," said Hannah Massie, Marketing Manager, Retail for PAK'nSAVE.
The most recent Shop Offs were carried out in Tauranga and Dunedin on 23 September 2022 and 21 September 2022, respectively.
The team saw the most significant savings in Tauranga, with the PAK'nSAVE Tauriko shop coming in at $234.76 and the Countdown Greerton shop at $280.73. By shopping at PAK'nSAVE, Natasha, the Tauranga Price Gap shopper, saved $45.97.
In Dunedin, the shop was completed by university student Molly who saved $29.07 at the checkout. The PAK'nSAVE Dunedin shop totalled an impressive $201.96, and the Countdown Dunedin South shop came in at $231.03.
"It's fantastic to see real people making real savings just by shopping with us, and that's what PAK'nSAVE is all about," finished Massie.
*The shops were not identical matches. The Tauranga and Dunedin shops were not identical. The Tauranga shops reflected a typical weekly shop for Natasha's household. The Dunedin shop reflected a typical weekly shop for Molly's household. Equivalent (not exact) shops conducted.
