Pavé Brands is excited to announce they have been appointed as the sole distributor for the Reach oral care business in New Zealand. LG Household & Healthcare recently acquired the Reach Brand worldwide from Johnson & Johnson. This change takes effect on October 18. Pavé Brands has worked alongside LG H&H to ensure a smooth transition of supply with no retailer or consumer disruptions, as there will be no barcode or inner changes.

Store-level service will be provided by The Sales Dept., the sales and merchandising company owned by Pavé Brands and best-known for supplying brands such as Janola, Sunlight and DOLE Packaged Foods. The Sales Dept. has a nationwide field team of over 60 sales and merchandising representatives, which means stores will receive excellent ongoing support for their Reach range.

Recently appointed General Manager of Sales, Nigel Uden, whose background includes the role of Country Manager NZ for Johnson & Johnson, is well positioned and experienced to take the Reach business forward.

“The Pavé team is really excited to represent the much-loved Reach brand in NZ. The opportunities ahead working alongside LG H&H’s significant oral care R&D team are unlimited. We have the ability to deliver truly innovative product development and technology to exceed our category and consumers’ future needs," said Uden.

For more information about the Reach transition, please call Pavé Brands on 09-302-1190.