With an increasing demand for ultra-sensitive products for customers with sensitive skin, Ecostore has released a product range approved by the National Asthma Council of Australia and the Asthma and Respiratory Foundation of New Zealand’s Sensitive Choice programme. The products, ranging from laundry to personal care, have been dermatologically tested for those with sensitive skin, offering consumers peace of mind that they are making a better choice for their health and the environment.

Assessed by an independent panel including a respiratory physician, allergist, GP, pharmacist, chemist and an engineer, Ecostore’s new range is currently the only hand and body product in New Zealand that has been awarded the Sensitive Choice blue butterfly. “Many people are unaware that even fragrances made from essential oils can cause an allergic reaction for extra sensitive people and with its prevalence increasing in New Zealand, this is why ecostore developed its ultra-sensitive fragrance-free range,” said Ecostore’s research and development manager, Huia Iti.

Research conducted by Dr Anne Steinemann from The University of Melbourne indicates the adverse health effects fragranced products have on millions of individuals. New Zealand has some of the highest rates of allergies in the world, with more than 521,000 people taking medication for asthma and at least one in ten infants developing an allergy. Simple switches to these ultra-sensitive fragrance-free products make it easier for those with asthma or allergies to care for their home and body.

Ecostore will be supporting the Asthma and Respiratory Foundation of New Zealand’s Breathe Better September campaign to raise awareness of respiratory conditions in New Zealand, through the Better Breathing Art Competition for school-aged artists and the Bike for Better Breathing event on 1 September in Wellington’s Cuba Mall.