There is a very unique relationship between the corporate world and social media. Modern-day marketing includes a strong social media presence, as more casual, personal interactions on platforms receive more attention.
Most Followed Supermarkets on Twitter
- Whole Foods - USA - 4.1m
- Target - USA - 2.1m
- Walmart - USA - 1.3m
- Woolworths - South Africa - 675.3k
- Tesco - UK - 661k
- Aldi - UK - 660.4k
- Sainsburys - UK - 599.8k
- Asda - UK - 518.9k
- Lidl - UK - 396.1k
- Morrisons - UK - 351.4k
Most Followed Supermarkets on Instagram
- Whole Foods - USA - 3m
- Walmart - USA - 2.9m
- Trader Joe’s - USA - 2.8m
- Target - USA - 2.1m
- M&S - UK - 2m
- Carrefoursa - South Africa - 1.4m
- Woolworths - South Africa - 920k
- Aldi - UK - 755k
- Lidl - Germany - 751k
- Tesco - UK - 529k
When comparing these global numbers to New Zealand, Countdown has 369.2k on Facebook, 25.1k on Instagram and is not active on Twitter. Foodstuffs supermarkets have their own local social media pages.
