Arnott's launches its new biscuit range, Arnott's Bluey Biscuits. The new product is based on the characters from the famous Australian kid's television show, Bluey.
Arnott's partnership with BBC Studios, the co-commissioner and global distributor of Bluey, will see three flavours of biscuits hit New Zealand shelves.
Honey & Oat are soft, golden-baked biscuits in the shape of Bluey and Bingo. The mild cheese-flavoured biscuit is stamped with an image of Bluey and Bingo. Pizza is the classic tomato, herb and mild onion flavour also stamped with a picture of Bluey and Bingo.
"Bluey has a huge legion of passionate Kiwi fans, so Arnott's is really excited to help such an adored character make its big debut in the biscuit aisle. This is a range that's incredibly fun and delicious, and we're proud of its strong health credentials. We know families everywhere will love experiencing Bluey and Bingo in a delicious biscuit form," said Michelle Kitchen, Arnott's Brand Manager.
The biscuits with a Health Star Rating of four will be on the shelves nationwide soon.
"We love our Kiwi fans and are very excited to be bringing Bluey to the biscuit aisle for real life in New Zealand. Not only are Arnott's Bluey bickies a tasty, wholesome snack for kids' lunchboxes, they'll also be great to munch on while watching the new Bluey episodes that just landed in NZ… Happy snacking," said Kate O'Connor, BBC Studios' Head of Licensing and Brands.
