There’s a new haircare superstar hitting Countdown, Pak’nSave and New World stores: Glow Lab natural hair care. With an increasing demand for hair care that uses naturally-derived ingredients, as well as solutions to address hair care concerns at home, Glow Lab has combined natural botanicals with clinically-proven cosmeceuticals to create a natural haircare range that works.

The range includes four Shampoos and Conditioners to tackle key hair concerns – Hydrating, Repairing, Colour Protection and Volumising. Plus, three intensive, salon-quality treatments: a Leave-In Conditioner to tame curly hair, an age-defying Hair Mask boosted with keratin, and a lightweight, silicone-free Hair Serum to smooth and protect, without the damaging effects of silicone.

The natural blends are enhanced by powerful cosmeceuticals including Keratec IFP PE keratin which can strengthen hair by up to 55% after 1 treatment and Floraesters K-20W Jojoba which can improve colour retention by up to 35% after 8 treatments.

With its distinctive packaging, cruelty-free and environmentally friendly credentials, Glow Lab is ready to expand its footprint and drive category value, delivering the efficacy consumers desire in natural products.